For Brands & Manufacturers

Retail Precision for Brands and Manufacturers.

From demand forecasting and pricing to field execution and trade ROI: gain real-time visibility and AI-driven precision across every channel, from factory to shelf.

The Precision Gaps for Brands

A promotion priced 3% too low doesn't look like a mistake; it looks like success until you see the margin erosion. A merchandiser in the wrong store on the wrong day means a shelf gap nobody sees until the sales data arrives too late. These are the gaps precision closes.

Limited Channel and Market Visibility

Brands often lack real-time visibility into what's happening across retail and distributor channels. Decisions get made on incomplete data, and by the time the full picture arrives, the window to act has already closed.

Inconsistent Retail Execution

Plans and promotions are designed in head office but executed in thousands of stores. Without reliable field visibility, execution gaps go undetected: shelf compliance drifts, displays aren't built, and the investment in trade spend doesn't translate to the shelf.

Unclear ROI on Trade and Media Spend

Trade investment and retail media are among the largest line items for FMCG brands, yet many struggle to connect spend to actual sales impact. Without that link, optimisation is guesswork and future budgets are hard to justify.

Slow Access to Market and Field Insights

Market and field performance data often arrives too late for timely action. Weekly reports on daily problems mean commercial teams are always reacting rather than shaping outcomes.

How We Deliver Precision Across the Brand Value Chain

Integrated capabilities from our Data & AI and Software Solutions pillars, connecting intelligence from EPOS and field data through to execution, trade optimisation and retail media.

Distributor & Channel Visibility

Track sales, stock and pricing across every route to market, improving demand planning and commercial decision-making.

  • Distributor and EPOS data integration
  • Stock, pricing and sell-out visibility
  • Custom dashboards and reporting APIs
  • Benchmarking across channels and markets

In-Store Execution & Compliance

Digitise field activities to ensure your brand is executed precisely at every point of sale, with AI-driven prioritisation and real-time verification.

  • Mobile field data collection (REX platform)
  • AI image recognition and compliance verification
  • Intelligent task allocation and visit planning
  • Perfect Store scoring and KPI dashboards

Promotions, Pricing & Trade ROI

Use predictive models to plan, optimise and measure trade spend, connecting pricing, promotional and media data to actual sales performance.

  • AI forecasting and price elasticity analysis
  • Scenario simulation and promotion planning
  • Automated post-event ROI measurement
  • Integrated data from sales, stock and spend

Inventory & Demand Intelligence

Predict market needs and manage inventory with connected warehouse and retail data, shifting from reactive replenishment to forward-looking demand sensing.

  • Stock and replenishment monitoring
  • Predictive demand sensing and forecasting
  • WMS integration for live visibility
  • Automated alerts for overstock or shortage

Returns & Supply Chain Optimisation

Improve planning and reduce waste by connecting returns, production and logistics data across the value chain.

  • Return rate and reason analysis
  • Smart restocking and route optimisation
  • Waste and shrinkage reduction
  • End-to-end visibility from factory to shelf

Data & Retail Media Monetisation

Turn first-party data and in-store media into revenue streams with connected analytics, campaign management and transparent performance tracking.

  • Data monetisation and supplier portal access
  • Trade fund performance tracking
  • Retail media booking and compliance
  • ROI and revenue dashboards

Solutions for Manufacturers & Brands

Purpose-built products that help brands optimise pricing, measure trade ROI, execute precisely in-store and strengthen retailer and distributor partnerships.

Data & AI Advisory

Strategy, Roadmaps, and Deployment

Turn data ambition into action. We help you align strategy, build AI-ready foundations, and deliver high-impact use cases with confidence.

Strategy & RoadmapsAI Use CasesExpert Guidance
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DDE

Data-Driven Field Execution

Maximise your field execution ROI. Optimise store visits and link field activity to results with AI-powered prioritisation and outcome tracking.

AI Store PrioritisationVisit ROI TrackingExecution Impact Insights
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DO Route

Route-to-Market Intelligence

Get real-time visibility into distributor sales, inventory, and field activity, so you can improve performance and grow channel sales.

RTM Sales VisibilityDistributor ScorecardsField Intelligence
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DO Scan

EPOS Insight for FMCG

Transform fragmented EPOS data into actionable insights to grow market share, maximise promotional ROI, optimise distribution and category performance.

Retail EPOS InsightsPromo EffectivenessPricing Intelligence
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PredictRetail

AI Forecasting & Pricing

AI forecasting and pricing engine that predicts demand, tests promotions, and improves margins across channels.

AI Demand ForecastingPricing SimulationPromotion ROI Simulation
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REX

Retail Execution Platform

Digitise and streamline in-store execution with mobile tasking, compliance checks, and real-time insights for field teams.

Mobile TaskingCustom SetupField Compliance
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Sales Optimiser

Daily Retail Performance Insights

A practical daily insights solution to help you influence the levers of sales, from availability and distribution to promotional execution - at the speed of the business.

Daily Sales TrendsPromo ComplianceAI Growth Forecasts
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CatMan

Category Strategy & Execution

Consulting-led service that helps retailers and brands plan, implement, and measure effective in-store category strategies that drive performance.

Shelf Strategy & ExecutionAssortment OptimisationRetail Collaboration
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Chirp

Real-time Retail Visibility

Chirp delivers fast, scalable retail intelligence using trained shoppers across 15+ markets. Capture shelf conditions, pricing, promotion, and compliance, without the wait.

Crowdsourced Retail AuditsField Survey NetworkRapid Store Insights
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Google Workspace

Productivity Suite Deployment

Enable secure collaboration with Gmail, Drive, Meet and more, deployed by certified experts with full change support.

Secure CollaborationExpert DeploymentChange Management
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Pyramid Analytics

Advanced Decision Intelligence

Empower faster, data-driven decisions with enterprise-grade analytics, AI-powered insights, and rich visualisations.

Advanced BIData VisualisationDecision Support
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SMART

Workforce Management Platform

Plan, deploy, and monitor field teams with mobile scheduling, GPS check-ins, and real-time performance dashboards.

Mobile SchedulingGPS Check-InsWorkforce KPIs
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Google Cloud Platform

Enterprise Cloud Infrastructure

Modernise your infrastructure with Google Cloud. Scalable, secure, and optimised for enterprise performance.

GCP Setup & MigrationSecure Cloud InfrastructureCloud Cost Optimisation
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Cerebro AI

Your AI Workforce Platform

Deploy role-specific AI assistants that streamline work, automate tasks, and deliver expert-level output without technical barriers.

AI Assistant TemplatesNo Prompting Skills NeededMulti-LLM Orchestration
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BlueYonder

Assortment & Space Optimisation

An AI-powered platform for retailers and suppliers to optimise clustering, assortment, planograms, and floorplans for better shelf impact and reduced waste.

AI Planogram GenerationLocalised AssortmentsCategory Strategy Alignment
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DO Supply

Internal BI for FMCG Manufacturers

Turn ERP data into actionable insight with real-time dashboards for sales, stock, and operational performance.

ERP Data SyncLive Sales DashboardsOperational KPIs
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Skydata

IoT Monitoring & Asset Visibility Platform

Monitor fleet, assets, and environmental conditions with real-time IoT data and intelligent alerts.

IoT Sensor DataCold Chain MonitoringLive Equipment Alerts
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Let's Map Precision to Your Brand Priorities

Our specialists can walk you through how Data & AI, Software and Cloud capabilities connect across your brand operation, from demand intelligence to shelf execution.

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