Route-to-Market Performance

DO Route – Route-to-Market Intelligence

Track distributor performance, monitor sales trends, and unlock channel insights with live RTM visibility.

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What It Solves

DO Route gives manufacturers and distributors the data needed to manage performance, uncover growth, and respond faster.

No Real-Time Visibility Across Distributor Channels

Relying on manual or delayed distributor reports means decisions are made on outdated information. DO Route transforms this by providing daily visibility into distributor sales, stock, and order activity, allowing commercial teams to monitor channel health and performance in real time.

    Inconsistent Distributor Performance and Engagement

    Without standardised metrics, it’s difficult to compare performance across distributors or regions. DO Route delivers unified scorecards and KPI dashboards, helping manufacturers benchmark partners, identify gaps, and collaborate to drive consistent execution and growth.

      Slow or Reactive Market Intelligence

      Monthly or quarterly reporting cycles make it hard to react to changes in demand or competition. DO Route delivers instant insights from the field, turning data into real-time market intelligence, enabling faster decisions and more agile route-to-market strategies.

        Missed Sales and Distribution Opportunities

        Unseen stock gaps, missed orders, and poor distributor coverage can erode sales potential. DO Route identifies these opportunities through daily performance analytics, helping teams optimise coverage, reduce lost sales, and unlock new growth channels.

          Key Benefits

          A powerful RTM analytics platform that captures sales data, scorecards distributors, and turns field insights into action.

          Live RTM Dashboards

          Track sales and activity daily

          Visualise distributor sales and inventory flows across markets, SKUs, and time periods.

          Live sales trackingMulti-channel viewsDaily updates

          Distributor Scorecards

          Performance that’s easy to track

          Hold partners accountable and spot gaps with consistent, data-driven scorecards.

          Comparative KPIsPerformance alertsScorecard exports

          Field Sales Insights

          Insights from the ground up

          Capture and consolidate field feedback for a complete view of channel dynamics.

          On-the-ground intelligenceStore-level data integrationField feedback loops

          Business Value

          DO Route strengthens your RTM execution by unlocking actionable insights at distributor and channel level.

          Total Channel Visibility

          See what’s happening across all channels with real-time dashboards and reports.

          Distributor Accountability

          Benchmark performance and drive distributor improvement with scorecards and KPIs.

          Quicker Response to Change

          Make faster, better decisions based on live market intelligence.

          More Sales Opportunities

          Identify growth areas, stock gaps, and high-performing channels automatically.

          Bring Your RTM Strategy to Life

          Transform how you see and manage distributor and channel performance with DO Route.

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          Who It's For

          Perfect for commercial, sales, and supply teams managing indirect channels and distributor relationships.

          Sales Directors

          Track indirect channel performance and identify commercial risks and opportunities.

          Channel & Distributor Managers

          Engage distributors with clear KPIs, timely feedback, and collaborative improvement plans.

          Field Sales Teams

          See daily results, spot issues, and share market feedback from the front lines.

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