Promo & Pricing

Precision Pricing. Profitable Promotions.

Identify the exact price point that drives volume without destroying margin, with AI forecasting, scenario simulation and promotion analytics that connect spend to commercial outcomes.

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The Precision Gaps in Pricing and Promotions

A promotion priced 3% too low doesn't look like a mistake; it looks like success until you see the margin erosion. A forecast that's 5% off compounds into millions in lost margin over a quarter. The difference between a promotion that erodes margin and one that builds it is precision.

Unreliable Demand Forecasts

Spreadsheet-based planning and gut-feel forecasting lead to stockouts, overstock and missed revenue. A forecast that's directionally correct but not precise enough still compounds into significant margin loss across categories and regions.

No Clear Link Between Promotion Spend and Outcomes

Trade promotion is one of the largest line items in FMCG, yet many teams can't connect individual promotions to actual sales uplift. Without that link, optimisation is guesswork, weak promotions get repeated, and strong ones don't get the investment they deserve.

Static, Reactive Pricing

Manual price changes make you reactive to competitors rather than proactive with your own margin strategy. Without elasticity modelling and real-time demand signals, pricing decisions are made on instinct rather than intelligence.

Disconnected Planning and Execution Data

Pricing, promotion and demand data live in separate systems, making it difficult to plan holistically, measure accurately or learn from past performance in a connected way.

How We Deliver Pricing and Promotion Precision

AI-driven capabilities from our Data & AI pillar, connecting demand intelligence, price elasticity and promotion performance into a single decision-support system.

AI Demand Forecasting

Predictive models that improve forecast accuracy by learning from historical patterns, seasonality, promotions and external signals, at SKU and store level.

Promotion ROI Analytics

Connected analytics that link promotion activity to actual sales performance, showing which promotions worked, why, and how to improve the next cycle.

Dynamic Pricing Intelligence

Price optimisation driven by real-time demand signals, elasticity modelling and competitive positioning, moving from manual adjustments to data-driven pricing decisions.

Scenario Simulation

Test pricing and promotion outcomes before committing spend, simulating volume, margin and cannibalisation effects to optimise trade investment.

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Measurable Impact

Precision pricing and promotion optimisation translate directly to stronger margins, faster decisions and clearer commercial outcomes.

Sharper Demand Forecasts

AI-driven forecasting that reduces forecast error and improves replenishment accuracy, catching demand shifts before they become availability gaps.

Higher Promotion Returns

Clearer visibility into promotion ROI that enables teams to cut underperforming spend and double down on what drives volume and margin.

Faster Commercial Decisions

Automated pricing recommendations and scenario modelling that compress decision cycles from weeks to hours.

Proactive Market Response

Real-time demand and competitive intelligence that enables pricing teams to shape outcomes rather than react to them.

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Who This Is For

Built for the commercial, pricing and category teams responsible for turning trade spend into measurable margin and growth.

Commercial Directors

Connected pricing and promotion intelligence that links every trade investment decision to margin and revenue outcomes.

Pricing Analysts

Dynamic pricing models, elasticity analysis and competitive benchmarking in a single analytical environment.

Promotion Managers

Predictive, scenario-based tools to plan more profitable campaigns and measure post-event impact with precision.

Category Managers

Holistic view of price, promotion, assortment and volume dynamics across categories, with AI-driven recommendations.

Revenue Managers

Real-time insight into trade spend effectiveness, margin performance and yield optimisation across channels.

Trade Marketing Teams

Align promotion strategy with shopper behaviour, pricing intelligence and commercial objectives, with data, not intuition.

Trusted by leading brands and retailers

Optimise your pricing and promotions

Boost margins and campaign ROI with real-time insights and AI-powered analytics.

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Promo & Pricing Solutions

Purpose-built products that help commercial teams forecast demand, simulate outcomes and optimise pricing, shifting from gut-feel to data-driven precision.

DO Route

Route-to-Market Intelligence

Get real-time visibility into distributor sales, inventory, and field activity, so you can improve performance and grow channel sales.

RTM Sales VisibilityDistributor ScorecardsField Intelligence
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DO Scan

EPOS Insight for FMCG

Transform fragmented EPOS data into actionable insights to grow market share, maximise promotional ROI, optimise distribution and category performance.

Retail EPOS InsightsPromo EffectivenessPricing Intelligence
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DO Trade

Retail BI Platform

Gain real-time insights into store sales, stock, pricing, and promotions with a unified retail BI platform.

Live Store DataPromotion PerformanceSelf-Serve Dashboards
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PredictRetail

AI Forecasting & Pricing

AI forecasting and pricing engine that predicts demand, tests promotions, and improves margins across channels.

AI Demand ForecastingPricing SimulationPromotion ROI Simulation
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Sales Optimiser

Daily Retail Performance Insights

A practical daily insights solution to help you influence the levers of sales, from availability and distribution to promotional execution - at the speed of the business.

Daily Sales TrendsPromo ComplianceAI Growth Forecasts
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CatMan

Category Strategy & Execution

Consulting-led service that helps retailers and brands plan, implement, and measure effective in-store category strategies that drive performance.

Shelf Strategy & ExecutionAssortment OptimisationRetail Collaboration
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Chirp

Real-time Retail Visibility

Chirp delivers fast, scalable retail intelligence using trained shoppers across 15+ markets. Capture shelf conditions, pricing, promotion, and compliance, without the wait.

Crowdsourced Retail AuditsField Survey NetworkRapid Store Insights
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BlueYonder

Assortment & Space Optimisation

An AI-powered platform for retailers and suppliers to optimise clustering, assortment, planograms, and floorplans for better shelf impact and reduced waste.

AI Planogram GenerationLocalised AssortmentsCategory Strategy Alignment
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Not sure where to begin?

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