Retail Execution

Precision Retail Execution. From Plan to Shelf.

Close the gap between head office intent and in-store reality, with AI-driven visit planning, real-time field intelligence and mobile tools that make every store visit count.

The Precision Gaps in Field Execution

A merchandiser in the wrong store on the wrong day means a shelf gap nobody sees until the sales data arrives too late. A promotion planned in head office but executed inconsistently across 500 stores doesn't look like a failure; it looks like underperformance with no clear cause. These are the gaps precision closes.

Inconsistent Visit Execution

Plans are designed centrally but executed in thousands of stores by hundreds of people. Without standardised workflows and real-time verification, execution quality drifts, and the drift is invisible until it shows up in sales data.

Manual Planning and Admin

Teams spend too much time preparing visit plans, capturing activity and compiling reports. The administrative burden absorbs the hours that should go to high-impact store work.

Limited Field Visibility

Without real-time data from the field, managers can't see what's happening across stores or compare execution quality across regions. Problems surface in retrospective reports, not in time to act.

No Link Between Execution and Outcomes

Field teams complete visits, but there's no clear connection between in-store actions and commercial results, making it difficult to measure ROI, justify investment or optimise deployment.

Unreliable Visual Verification

Photos without context, timestamps or geo-tags make compliance verification slow and subjective. Without AI-powered image recognition, shelf audits rely on human judgment at scale, which doesn't scale.

Visits Not Prioritised by Impact

Fixed schedules and rotational visit plans mean merchandisers aren't always in the stores where they'd have the highest impact. Without data-driven prioritisation, field resources are deployed by habit rather than by need.

How We Deliver Precision in the Field

Capabilities from our Data & AI and Software Solutions pillars, connecting intelligence from EPOS and store data through to field planning, task execution and compliance verification.

AI-Driven Visit Planning

Prioritise stores, plan routes and assign tasks based on real-time data, sending the right person to the right store at the right time.

Mobile Field Tools

Equip teams with no-code workflows, offline-ready apps and photo capture to complete tasks, collect data and verify execution on the go.

Real-Time Field Intelligence

Instant visibility into activity, execution quality and compliance across the entire field force, with AI image recognition and Perfect Store scoring.

Automated Insights and Reporting

Dashboards and performance insights generated automatically from field data. No manual collation, no admin overhead.

Measurable Impact

Precision execution translates directly to commercial outcomes: stronger compliance, faster visits, and clearer ROI on every field investment.

Stronger Promotion Execution

Consistent, verified in-store campaign delivery across markets, closing the gap between plan and shelf.

Faster Visits, Less Admin

Reduce visit duration by up to 25% through smart planning, automated workflows and mobile-first data capture.

Live Execution Visibility

Access KPIs, images and compliance data in real time, across every store in your network.

Data-Driven Deployment

Assign tasks and prioritise visits based on performance triggers, store needs and commercial impact, not fixed schedules.

Who This Is For

Built for the teams responsible for turning retail plans into shelf reality, at regional or national scale.

Field Marketing Teams

Standardise and scale campaign execution across markets with consistent workflows and real-time verification.

Merchandising Agencies

Improve productivity, visibility and client reporting with mobile-first tools and automated dashboards.

Retail Operations Leaders

Full oversight of field teams, execution quality and in-store performance across the network.

Regional Sales Managers

Monitor execution, identify gaps and drive results in priority stores and regions.

Promotions Coordinators

Plan, track and verify large-scale campaign execution across stores and markets.

Retail Channel Partners

Ensure consistent execution across shared accounts and joint programmes with transparent, shared reporting.

Real-World Impact

We needed a quick and affordable solution to collecting targeted consumer responses in real-time. It is vital that we stay up-to-date with any changes in our customers' shopping behaviour. We use Chirp Insights to conduct ongoing shopper surveys to equip our teams with real-time data insights into our customers' changing shopping habits and in-store experience.

— Bridget Dore, Head of Customer Insights at Pick n Pay

Struggling with in-store execution?

Discover how our retail execution platforms and field enablement tools can improve compliance, speed, and sales performance.

Retail Execution Solutions

Purpose-built products that help field teams plan smarter, execute precisely and measure impact in real time.

DDE

Data-Driven Field Execution

Maximise your field execution ROI. Optimise store visits and link field activity to results with AI-powered prioritisation and outcome tracking.

AI Store PrioritisationVisit ROI TrackingExecution Impact Insights
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DO Route

Route-to-Market Intelligence

Get real-time visibility into distributor sales, inventory, and field activity, so you can improve performance and grow channel sales.

RTM Sales VisibilityDistributor ScorecardsField Intelligence
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REX

Retail Execution Platform

Digitise and streamline in-store execution with mobile tasking, compliance checks, and real-time insights for field teams.

Mobile TaskingCustom SetupField Compliance
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CatMan

Category Strategy & Execution

Consulting-led service that helps retailers and brands plan, implement, and measure effective in-store category strategies that drive performance.

Shelf Strategy & ExecutionAssortment OptimisationRetail Collaboration
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Chirp

Real-time Retail Visibility

Chirp delivers fast, scalable retail intelligence using trained shoppers across 15+ markets. Capture shelf conditions, pricing, promotion, and compliance, without the wait.

Crowdsourced Retail AuditsField Survey NetworkRapid Store Insights
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Pyramid Analytics

Advanced Decision Intelligence

Empower faster, data-driven decisions with enterprise-grade analytics, AI-powered insights, and rich visualisations.

Advanced BIData VisualisationDecision Support
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SMART

Workforce Management Platform

Plan, deploy, and monitor field teams with mobile scheduling, GPS check-ins, and real-time performance dashboards.

Mobile SchedulingGPS Check-InsWorkforce KPIs
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IR

Image Recognition for Retail

Automate shelf audits and compliance checks using computer vision to verify pricing, availability and planogram accuracy in real time.

Computer Vision AuditsPlanogram ComplianceShelf Availability
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